Progressive web apps (PWAs) aren’t merely a classification of web applications. They are in fact, a quantum leap in the field of web based application development.
A PWA takes advantage of the latest and best web application development frameworks and technologies to give you a product that combines the very best of web apps and native mobile apps.
These apps behave like a live, ready to access website that you can save on your homescreen, without downloading, and can access anytime you want in just one click.
What’s more, a progressive web app leverages a large ecosystem of plugins, web technologies and APIs, giving you an experience that rivals the best native apps; but yet is easier, faster and cheaper to develop compared to native apps.
A study shows that an average app loses 20% of its users at every step from discovering the app to starting using that app. Users need to first find a native app in the store, download it, get onboarded and then begin using the app.
A PWA on the other hand is just like a website. Users can start using it as soon as they discover it, eliminating steps like downloading and onboarding. Yet, once they choose to add it to homescreen – which takes a second or two – they can be sent push notifications and personalized communication to boost engagement.